WELCOME TO THE GM PREFERRED 
PRICING PROGRAM





     Your company's relationship with Chevrolet, Buick and GMC may get you access to the Preferred Pricing program. That means you could get Preferred Pricing on the purchase, lease or finance of eligible new Chevrolet, Buick or GMC vehicles! This is where you'll find everything you need to take advantage of this work perk. Check your eligibility below.

Stress-Free Car-Shopping

Click here to enter your employer's name to find out if you're eligible to take advantage of Preferred Pricing. 


Next, click on one of the respective links below based on your company's eligibility. 

Congratulations! Your company and Cochrane GM are ready to save you some major bucks! Enter your email here and we'll give you more information.
We're sorry, at this moment it doesn't look like your company is registered. Your Human Resources representative can make a request here

FREQUENTLY ASKED QUESTIONS

Purchase Information

You may purchase, finance or lease up to two (2) new vehicles per calendar year. 
Certain GM incentives can be combined with Preferred Pricing. Eligible incentives include most national and regional offers. You can redeem your Scotiabank® GM®* Visa®** Card Earnings - subject to GM Card program rules while also combining Preferred Pricing with the Canadian Forces Appreciation Discount, Mobility Program and/or Student Bonus. Visit your dealer for details on current offers, or find current offers on gm.ca.

Participant & Vehicle Eligibility

Canadian employees (all active hourly and salaried staff and their spouse, not including contract or retired employees) of eligible Preferred Pricing companies.


Almost every new Chevrolet, Buick, GMC or Cadillac car, SUV, crossover, van and truck is eligible. However, some models/trims may not be eligible and other models may have limited availability.

Please contact the Customer Care Centre (1-800-263-3777) or your dealer for the list of models/trims that are excluded from Preferred Pricing.

The selected vehicle(s) must be titled and registered in the approved employee's or their spouse's name for personal use only.
You must keep your vehicle for at least six months and 12,000 km.
No. Previous purchases are not eligible.

Dealer Information

This program is available only at participating Chevrolet, Buick, GMC or Cadillac dealers, so when you contact your local dealer, let them know you'd like to take advantage of Preferred Pricing.
Yes, you can receive Preferred Pricing when you order through a participating dealer.
To use Preferred Pricing, you will need to provide a valid authorization code from gmpreferredpricing.ca, as well as a letter from your Human Resources department or recent pay stub showing active employment, to a participating dealer.

Additional Options & Financing

No. Any additional dealer-installed options, conversion/upfit packages, General Motors Protection Plans and other extra-charge items will be supplied at a price agreed upon by you and your dealer.
Yes. Please speak to your local participating dealer for more information about trade-ins.
You may purchase, finance or lease your new vehicle. Speak to your local participating dealer or visit us online to find out more.

Questions about our Preferred Pricing Program?

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TERMS & CONDITIONS

Valid for purchase, lease, or financing on 2 vehicles per calendar year. Can be combined with our Shaganappi 10 Year Warranty. Some models/trims are excluded from the Preferred Pricing program; you can inquire with a sales consultant for more information 855-831-1865. Previous purchases are not eligible. Must be an hourly or salaried Canadian employee of an eligible Preferred Pricing Company; a letter from Human Resources or recent pay stub showing active employment will be required at purchase to verify eligibility.